LECTURES AND INTERACTIVE WORKSHOPS

Lectures

WHAT ARE CHATBOTS, AND WHY ARE THEY IMPORTANT FOR YOUR BUSINESS?

Chatbots are changing the way that customers and clients interact with brands, as consumer behavior shifts from social networks to messaging platforms. In this workshop, Fred will explore the world of chatbots and artificial intelligence, and present how businesses are increasingly benefitting from their capabilities. You will discover how ‘bots’ can target a specific subject, streamline customer and business interaction, and provide fast and efficient customer service. Learn why bots and artificial intelligence are the future of marketing and how they influence sales and keep customers engaged.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

5 STEPS TO CREATING AN EFFECTIVE SOCIAL MEDIA STRATEGY

Social Media should be an integral part of every company’s marketing and communications To be successful with the use of the various platforms, professionals and businesses must create and adopt a social media strategy that is specific to their needs and interests. In this session, Fred will present 5 key steps for creating a successful plan, along with practical tools that provide easy implementation and encourage adherence. An overview of the most popular and advantageous platforms will be presented as well as the applications, functions, and services they provide. More importantly, Fred will prescribe specific actions that should be taken to ensure best practices and long-term success.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

BEST PRACTICES: THE TOP 10 DO’S AND DON’TS WHEN USING SOCIAL MEDIA FOR BUSINESS

Noticing other’s mistakes is easy: the cringe-worthy Facebook status post, questionable comments on Twitter, grammatical and spelling errors, poor-quality photos, or even worse, engaging in a hot-tempered online conversation. As fitness professionals and business owners continue learning how to use and navigate social media correctly, there are bound to be mistakes and blunders along the way. Join Fred as he discusses how to avoid common errors and build a positive and effective social media online presence.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

THE THREE Cs OF SOCIAL MEDIA: CONNECTION, CONVERSATION, AND CUSTOMER SERVICE

The majority of fitness professionals and companies are using social media, but it appears as though many are taking a trial and error approach, and do not have a clear plan or strategy. In this session, you will learn how to use social media to communicate with clients and members, and how to leverage the connections that are made to create community. Discover how to have meaningful online conversations, as well as enhance and elevate your brand by delivering outstanding customer service through social media.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

5 WINNING STRATEGIES FOR MANAGING GENERATIONAL DIFFERENCES IN THE WORKPLACE

Discover how to maximize the productivity of a multi-generational staff by recognizing their distinct differences in values, work ethics, and attitudes. In this session, you will learn how to promote harmony in your facility by implementing 5 management strategies which are based on understanding how each generation works best, their preferred means of communication, and how they respond to conflict.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

THE MILLENNIALS ARE HERE: IS YOUR COMPANY READY FOR THIS GENERATION?

 Millennials, or Gen Y, are now the largest generation ever and are positioned to be the core of employment and leadership in the next three decades. A huge economic and social force, they are not only the next managers, directors, and staff, they are your new clients. Technology, social networking, and multi-tasking are only a few of the things that define them. But do you really know who they are and what makes them tick? In this session, you will learn top strategies for hiring and retention, how job descriptions and company policies should change, why mentoring is important and what steps are necessary to win over and engage this bright, connected and technology-savvy group.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

 THE ESSENTIALS OF CROSS-CHANNEL COMMUNICATION AND MARKETING FOR FITNESS PROFESSIONALS

 Social media, mobile technology, and an online presence have altered the way people and businesses communicate; and the greatest marketing success comes from creating cohesive cross-channel strategies. Discover how to connect and increase engagement with loyal and potential customers across multiple channels, along with useful tips to guarantee winning results.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

STAYING COMPETITIVE AGAINST THE BIG GUYS:
5 KEY MARKETING AND MEMBER RETENTION STRATEGIES FOR INDEPENDENT AND SMALL CLUBS

In this session, you will explore low cost and easy to implement strategies to market and promote your facility, attract new members and retain existing ones. Discover how to stay competitive with a limited budget, practical tips for finding free or inexpensive marketing and publicity opportunities, and how to be successful and achieve results when competing with large fitness chains. Most importantly, learn how to keep your members and staff happy and loyal to your business.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

FIND, OPTIMIZE AND KEEP GOOD STAFF!
 IS IT TIME FOR JOB DESCRIPTIONS, HIRING PRACTICES AND RETENTION STRATEGIES TO HAVE A MAKEOVER? 

 For the first time in modern history, 5 distinct generations are together in the workplace. And each one comes with different values, attitudes, and expectations. In this session, you will learn where and how to find and hire the best employees for your business, how to optimize their performance and productivity, and how to retain your staff by creating an environment that meets their needs and keeps them satisfied.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

THE CHANGING FACE OF HEALTH CLUBS:
SEVEN ISSUES FITNESS PROFESSIONALS MUST CONSIDER FOR FUTURE SUCCESS

There is no doubt about it… changing demographics (Gen X-ers and Millennials), interactive technology and an energy conscious world are all influencing the modern health club. In this presentation, you will discover which departments are positioned to be major profit centers in the next 10 years, what your future client will look like, and what services should be offered. In addition, design trends that emphasize a GREEN and environmentally responsible approach will be discussed as well as how the use of technology will impact the future of your business. Gain practical insight for profitability in the next decade.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

NETWORKING FOR SUCCESS IN A WORLD OF OPPORTUNITIES

Networking is not just making connections; it is creating and establishing relationships. Fred provides tips and resources to improve your networking skills and broaden your reach in the health and fitness industry. He will also discuss employment possibilities and where to find them, how to generate opportunities and growth, and what tools are essential for professional development.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

STAYING RELEVANT IN THE FITNESS INDUSTRY: STRATEGIES FOR LONG-TERM SUCCESS

No matter where you are in your fitness career, one thing is certain…the work environment continues to evolve. New technologies, social media, boutique studios and generational issues are contributing to a constantly changing landscape. As in other industries, fitness professionals must learn new skills, stay on top of the latest trends, and often than not, ‘re-invent’ themselves to for career advancement. In this session, you will learn strategies to be relevant at any stage of your professional life, and what is necessary to remain at the top of your game.

Equipment: Screen and set-up for PowerPoint, Lavalier Mic

 


INTERACTIVE WORKSHOPS

CAN’T RESIST THE RESISTANCE: CIRCUIT TRAINING FOR STRENGTH

Circuit training remains one of the most popular formats for group and small group training. In this session, you will experience a minimum of 12 innovative and challenging exercises designed for a strength training circuit workout.
Learn how to incorporate bodyweight exercises and those that use small studio equipment into a circuit workout that focuses on functional strength. Explore how to use the pillars of resistance training, stability, and mobility, to create a dynamic training session for participants of all levels.

Workshop or Master Class
Equipment: Can use any of the following: Body bar, mats, gliding discs, medicine balls, BOSU balance trainer, stability or ballast balls, kettlebells, dumbbells

 PUSH, PULL, BEND, TWIST, SQUAT, AND LUNGE!

Come experience a dynamic and effective strength-training workout based on 6 basic movement patterns. These total-body integrated exercises, which use a variety of studio-based equipment, are designed to improve overall strength, balance, coordination and muscle control. Accessible for everyone, this is functional training at it’s best. And…. a fun time guaranteed!

Workshop or Master Class
Equipment: Can use any of the following: Body bar, mats, gliding discs, medicine balls, BOSU balance trainer, stability or ballast balls, kettlebells, dumbbells

 ‘HEART-CORE’ CIRCUIT TRAINING

Cardio and core training in the same session! This total-body workout incorporates aerobic conditioning with balance training, core conditioning and trunk stabilization exercises. Learn a minimum of 10 functional core exercises using a variety of equipment all the while creating a fun and effective cardio workout. Circuit training just got better!

Workshop or Master Class
Equipment: Can use any of the following: Body bar, mats, gliding discs, medicine balls, BOSU balance trainer, stability or ballast balls, kettlebells, dumbbells

GET TO THE CORE WITH CIRCUIT TRAINING

Circuit training is alive and FUNCTIONAL!! Learn a minimum of 10 different functional core exercises in this complete core conditioning circuit. Experience balance training, core muscle conditioning, trunk stabilization techniques and postural alignment exercises using various studio equipment while creating a fun and effective workout!

Workshop or Master Class
Equipment: Can use any of the following: Body bar, mats, gliding discs, medicine balls, BOSU balance trainer, stability or ballast balls, kettlebells, dumbbells

BALANCE AND POWER FOR EVERY BODY

Every BODY can benefit from this YOGA-BASED program that trains muscles for real life function and optimal movement performance. Learn how to increase strength, improve flexibility and counterbalance stresses while accommodating all levels of participants regardless of body type, age, limitations or experience. Every BODY is welcome!!

Workshop or Master Class
Equipment: Mats

GLIDING: TOTAL BODY BASICS

Come experience the latest in total body strength training. Gliding turns traditional exercises into smooth, consistent, flowing patterns for unparalleled success. Using the Gliding discs, you will discover how classic exercises for every major muscle group can be transformed and enhanced into gliding motion. It is hard to believe an idea so simple can produce such graceful power. Everyone welcome!

Workshop or Master Class
Equipment: Gliding Discs

BODY BAR DYNAMICS: BALANCE, STRENGTH, AND ENDURANCE

Learn 15 innovative and challenging exercise progressions using the Body Bar that will enhance your current strength and conditioning routines! This session provides group exercise instructors and personal trainers with the necessary tools to design a dynamic and functional training session for students of all levels. Explore how to build on foundational skills and training techniques using balance, rotation, and core strength. Surprisingly simple, remarkably effective!

Workshop or Master Class
Equipment: Body Bar and Mats (Optional: Steps and gliding discs)

ASSISTED STRETCHING FOR PERSONAL TRAINERS

This workshop teaches personal trainers how to assess range of motion, mobility, and flexibility. Specific stretching protocols such as active assisted and contract-relax are demonstrated and practiced extensively. Personal Trainers will learn how to set up and execute a 30-minute flexibility session.

Based on Reebok One to One Flexibility Training

Workshop
Equipment: Mat and/or Massage table

MEDICINE BALL WORKOUT

 Looking for an energetic and challenging workout? Come learn how to integrate the use of a weighted medicine ball in your resistance training and core conditioning classes. A great way to improve strength, endurance, stability, and power!

Workshop or Master Class
Equipment: Medicine balls and mats

FUNCTIONAL TRAINING WITH THE ELASTIBAND®

Come experience a dynamic and functional resistance training workout with the Elastiband®, a unique and innovative training tool created in France, which is easy to use, versatile and accessible to all levels of participants.
Designed for group exercise instructors and personal trainers alike, in this session you will learn a minimum of 20 strength and endurance exercises that target all of the major muscles groups. In addition, you will discover how the versatility of the Elastiband® permits the exercises to be performed in numerous positions (standing, sitting, prone, supine, etc.), and allows participants to adjust the intensity of the workout as needed!

Workshop or Master Class
Equipment: Elastiband and mats

LET THE MUSIC MOVE YOU!

What is the one thing that always gets people moving? Great music! This class brings familiar dance and low-impact moves to some of the best music ever. Even paced, fun, and lively, this creative, cardio workout gives you lots of ‘take home and ready to use’ choreography. Come enjoy the music, and get moving!

Workshop or Master Class

BREAK A SWEAT!

This class brings together the best of hi and low impact aerobic moves. Even paced, fun, and lively, this creative, yet challenging workout gives you lots of ‘take home and ready to use’ choreography.

Workshop or Master Class

POWER IN THE PUNCH

New to boxing? No sweat!! This class is open to boxers and non-boxers alike. Come and discover a fun, non-violent and invigorating cardio boxing workout. Step out of your comfort zone and “into the ring” for a “ champion workout” guaranteed to inspire and motivate.

Workshop or Master Class

STEP ON IT!

 Step training remains a great way to get an efficient and fun cardio workout. This session offers you easy to follow choreography, safe stepping, and a whole lot of energy. With a large variety of dynamic, easy to teach, and ready to use step combos, this session provides something for everyone! So, what are you waiting for? Get yourself to this class! C’mon… Step on it!

Workshop or Master Class
Equipment: One Step platform per person

STRESS-FREE STEP

 Been looking for a ‘good, old’ step class? Well, you’ve just found it! This session offers you everything that step was intended for: a fun, creative cardio workout, easy to follow choreography, and no stress trying to keep up or figure it out. Filled with a variety of dynamic, easy to teach, and ready to use step combos, this session is a guaranteed good time for everyone! For all of the steppers out there….this one’s for you!

Workshop or Master Class
Equipment: One Step platform per person