What I Do

Social Media

Fred offers a large range of social media consultancy services for individuals and businesses. With a rapidly changing landscape, he will keep you up to date on current trends, practices and the most recent changes to popular platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn. Together you will identify goals and target audiences, and Fred will help you to:
• Create a Personalized Social Media Strategy for Communication, Engagement and Marketing
• Decide Which Platforms are the Best for You and Your Business
• Set up Necessary Tools and Processes
• Develop Content
• Monitor and Measure Activity

Continuing Education and Staff Training

Whether you are just starting out in the fitness industry, or are an experienced veteran, you know that staying 'up to date' and gaining deeper, sound knowledge is essential for any professional. Continuing education is a vital and key component to a lasting career. Fred knows that too. With a Master's Degree in Health Education, he will share his expertise and 35+ years of experience in the global health and fitness industry with members of your management team as well as Personal Training and Group Exercise Staff.
• Keynote Presentations
• Lectures
• Interactive Workshops

Program Creation and Product Development

Fred proposes a wide and diverse range of services for your Fitness or Health programs, and products no matter what stage of the process you are in:
• Program Creation and Education
• Creation/Editing of Instructor Training Manuals, Scripts, Guides
• Instructor/Staff Education and Training
• Product Development and Testing
• Plan of Action for Program/Product Launch, Rollout and Market Development


Drawing on his broad and extensive international experience, Fred can provide expert Marketing advice and strategic planning in these areas:
• Creation of a Mission Statement
• Multi-Channel Communication
• Internal and External promotions
• Online and Offline Media Support and Promotion
• Website, Mobile App and Social Media Support

Management and Professional Development

Fred proposes a variety of management and professional development consulting services for business owners and operators, managers, educators, instructors, personal trainers and coaches:
• Generational Issues in the Workplace
• Staff Hiring and Retention
• Customer Service Journey
• Client and Customer Satisfaction and Retention
• Career Guidance and Support
• International Career Opportunities
• Professional Networking